Hey, Kushla here, and this is episode number 8 of the Confident Coach Academy podcast. Can I tell you I am psyched. Why am I psyched? Let me share with you. I have a special treat for you guys. So over the upcoming eight episodes, including today, I'm going to be sharing with you how to shift the eight mindset blocks that are keeping you stuck in your current level of business, and I know you all want to grow your business, your income, your impact and all of those good things. So we're going to dive into block number one, which is avoidance. So let's dive in. 

Hey, my friend, how are you? I hope you're doing really amazing, I was about to say. As for me, in my house, we've been having some fun actually not doing anything extraordinary, just doing ordinary stuff, to be quite honest, and I've particularly been having fun in my business. So one of the things I'm not sure if I've mentioned it actually on the podcast, but one of the things that I've been doing is I am running the first round of a six-month certification program with one of my clients, specializing in trauma coaching, and actually we're teaching three tracks in it. So one track is helping you to deal with your own, maybe residual trauma, your own crap, you know. Then the other track is about helping you to help your clients and then the other track is about the business side of things. So it's a really, really ambitious six month certification. There's a lot to fit in. It's been pretty intense, I got to tell you, even though I've helped with so many different types of traumas over the years from, like you know, I've had clients who have, you know, been victims of satanic ritual abuse and pedophilia, and even you know clients who have been on the edge of being pedophiles themselves, and then just a whole bunch, a whole bunch of other types of traumas. Like those are kind of some more significant ones, but you know many, many clients who have had betrayal trauma and like gladi-dadi-dada. You know the list goes on, but anyway. So I've co-founded this new coach school. I say a program, but it's actually it's called the Unashamed Life Coach School and so I've co-founded another coach school, I've got the Confident Coach Academy and then now this, and so it's been intense and it's been fun and it's been challenging and I'm loving it. So that's what I've been up to mostly. That's taken up a lot of time. 

Oh, and you know, as I've mentioned, you know I'm a member of the Church of Jesus Christ of Latter-day Saints. You know a Christian, and we have things called callings in our church where it's like sometimes a calling can be extended through inspiration to you and it's voluntary. You get to say yes or no. You know there's no pressure. But I recently got a calling to be a seminary teacher, which means, for our faith, it means teaching children age, or children like youth age here in Australia, year 9 to year 12. So that could be, like you know, 13, 14, 15, 16, 17, 18, like those kind of age ranges, and it goes over four years, not to say that I'll teach for four years, I'm only teach for, like, the rest of this year, or I could be doing a few years, who knows. Anyway. So I said yes to accepting a calling to teach these youth and in our particular area of the world, most of us do seminary at about six o'clock in the morning, so I've added that to the schedule and it's meant. 

Actually I've had to reshuffle some things with my coaching clients. You know I generally do coaching just two days a week. That's whether it's private coaching, whether it's group coaching or like training, whatever. So it all happens on my Tuesdays and Wednesdays and anyway, it's been a fun and interesting and intense time. And also, you know, we've been going out for dinners and lunches and one of my nephews one of my adult nephews actually was in Sydney just recently. He moved over to South Australia, to Adelaide, and lives there with his partner and they have got two beautiful dogs. I forget what their breed is, but they're called Arrow and Shadow. So him and his partner, Courtney, and their two dogs, Arrow and Shadow, come over to visit his family, which are just around the corner from me, so visited them and spent some time with them. So just been doing, like I said, ordinary stuff family visits, going out for meals and work and, of course, k-dramas and, of course, practicing Korean. That's been my life, oh, anyway. 

So that's the update and I just share this with you to say, like, as I was prepping for this episode, it was also like I almost was having some gasp moments, guys. Seriously, I was like, oh, and it was a really good reminder how these blocks they're not a once-and-done like a  kind of thing. You'd like them to be and sometimes they are for a long time. But as you up level, you are going to have a chance to like, dive in again and see that some of the blocks are like you know, they've migrated into something a bit more high level for you, but they're there still to do some work on. So I've been able to, fortunately, have a look at some of my stuff and I'm still looking at some of my stuff that I've been. Obviously, I'm talking about avoiding here, because I'm talking going to dive in and talk about the block of avoidance today with you guys and anyway. So that's been interesting for me to have a look at that stuff.

So, anyway, let's dive in and talk about this, this block of avoidance, with you guys. So I'll start off by saying, actually, going back many, many years ago I don't know how long it's, over 10 years ago when I first started looking at blocks in business, right, I had this list of something like 23 blocks. It was a huge list but obviously you know the thing that really makes a good coach a good coach and a good teacher a good teacher and good trainer and good trainer is someone who can like take complicated things and simplify them and, you know, make them more doable. And, yeah, so over time I've been able to refine and get it down to these eight very significant, significant blocks that show up and and I've seen them time and time again for myself and and for many of my clients and, you know, my peers all all over the place, and I will share that this block of avoidance tends to be, like in the top two or three of the blocks that are so problematic for coaches at least the female coaches that I put, you know, predominantly work with who are striving to hit that first six-figure milestone, and you know there's different energies and different mindsets that are required to get from, like you know, your first five-figure month and then to like, do it consistently, and then to hit the six figures, like the first 100k, and then to, like, you know, get that up and and and then beyond that to seven figures as well. There's like different mindsets that are required in different energies and but for me it's like a lot of different. Um, but for me because my focus is on coaching, like female clients, female coaches who love helping people, like they're really heart-centered really  women and they want to hit their first six figure milestone. So what I see happen in this particular group of women over and over again is the yo-yo effect. Right, and I'm laughing, I'm doing my Scooby-Doo laugh because, like I can recall how many times well, not how many I can recall, like you know, memories of the time, some of the times where I would go through the yo-yo effect but it's like where, yeah, yeah, those sales go up and then, like, go down and it's like, um, it's down there for a while, you know, and you might not get clients for months and months and months, and then it'll go up again and go down and then and and it's like, and it's like backwards and forwards, like that, for and it can last for years. You know, I've had clients come to me. 

I remember one particular client, Amy. She had been like she caught herself a coach for like maybe five years, something like that, and she specialized in in health, right, and honestly, like I got to know really well over the years and an amazing, amazing woman, like a really amazing gifted woman, really really good at what she did, and it was something like three years in a row before working with me, maybe even four years I'm gonna say three, be conservative about it, I can't remember now because it's been a while but she had made something like $500 a year. Like you know, you can sell something from maybe your garage or something you know and make that amount of money and she'd been. She'd been doing it for a while and for whatever reasons, it had only made about $500 in profit each year and so I. That's a really extreme example. 

But there's a lot of Amy's out there. There's a lot of a lot of coaches, a lot of really great gifted, intelligent women who somehow run around in circles and and yo-yo up and down and never hit that kind of significant six figure milestone. And I know I've heard a lot of kickback over the years and it's kind of boring to me to hear it, but whatever you know he runs entitled to their opinion, but a lot of kickback over how six figures you know they act like well, there's some people who act like six figures is all that in a bag of chips and it's like, honestly, I live in Sydney and it's one of the most expensive places in the world to live. And 100k, honestly, I'm telling you guys to like it's not that much, it's. I'm not. I'm not belittling it, I'm not saying it's nothing. Of course it's fantastic. I mean, yeah, it's, it's awesome, but you know, in the grand scheme of things, and I know money amounts and what's, what's what's good and what's bad and what's expensive and what's, you know, not expensive and cheap, whatever. It's all subjective.

But 100k, I think for most people it's just like in the state ages, it's just like getting by, to be quite honest. So, like, to me it's not even. I mean it's a great celebration and I think it's really, it's really awesome to hit that milestone, because when you hit the 100k milestone, then you've learnt a number of things about your coaching business and your clients and the way you want to coach and the way that you enjoy marketing and the way that you enjoy selling and what works best for you and what your clients need and and where you aren't so great in the, in doing some of the things that your business requires of you, and where you really shine. And then you're able to like set things up for leverage and automation, but you don't want to like try and rush to that when you haven't, you know, when you haven't had the experience to have the, the feedback on those things right. So I think it's really, I think it's really an important milestone that has been snuffed out by some people for like making out, like people who want to talk about making six figures or their first 100k, like greedy. I'm like come on, guys, come on, it's a really important first milestone and I love helping my clients to, you know, create the first five figure months and then do it consistently and hit those six figure years. It's like nothing to laugh about, but it's just the beginning. And what I find for the woman who, year after year after year after year after year, aren't hitting it is often this block of avoidance is like the number one block that shows up for them and keeps them stuck in the yo-yo effect. 

So let's dive in a little bit more and talk about you know how this shows up for you guys and and like what is it? What is it actually right? And I want to talk about it in terms of the coaching framework that I teach and the coaching framework is, you know it's a framework which I began to learn about many, many years ago. I went to a Bob Proctor seminar in the States. I've spoken about this before and you know I went over there, I think, with like $200 in my pocket, came back with gifts and change it was. I had an amazing time. It was like it was just life changing for me to go to that seminar and anyway, talked about the stickman and circumstance and you know, laws of cause and effect and all these really cool things, and so anyway, over time I've Come to use a coaching framework which I love and and I'm not the only coach to use it many, many coaches use it. Some coaches call it by different names, but basically it's you know I. I call it like a good way to remember it is thinking of CTFAR. 

So sees for your circumstance like what can be proven, it's factual. You know it's not based on your perception of anything, it's just factual. So, for example, you might say I'm trying to know like all these scenarios are running through my mind and what a circumstance might be. Let's just say Harry walked in the room and he sighed right, so that could be a fact, right. But someone else might say Harry walked in the room and he was sad. Or Harry walked in the room and he was bored. Well, like, no, that's not Provable in a court of law, like it's not factual. That's your thoughts around what Harry was doing. What he did is he walked into the room and factually he sighed, he'd like let out a puff of air. You know, blah, blah, blah, anyway. So that's what I mean, circumstances, right. 

And there are other things that go in the circumstance line, like other people's actions. But so that that's the first part, a circumstance, and then we have the bit where we have our power. So that's the our thoughts, feelings and actions, right. So CTFAR and the R is the results. So the results. You actually don't have to do much, you don't have to worry about the results, because you just think about the law of cause and effect and where you are. The cause is when you get into the work that can be done in the thought line and the feeling line, in the action line. And by action I don't mean just things that you do, I also mean things that you don't do and Things that you react to. 

Right, that that stuff all comes onto the action line and when it comes to, like, looking at this coaching framework and avoidance, often people think they will not. Often people think often what happens? I see this happen it particularly if you're a coach that's maybe come from the healing space, or A mindset coach yourself. Ironically, what they do is they get in and start doing the thought work, which is fantastic yeah, you know, there's always fantastic to you know, have a look at your thoughts and and your feelings around things. But the thing that happens then is they leave this massive gap and they don't fill out what needs to happen in terms of their action line, like they don't actually make decisions and follow through in terms of what they need to do or what they need to stop doing, you know, or perhaps what they want to change their reactions around. So, really, when you think about avoidance, it comes like the power. Yes, you want to have a look at your thoughts and feelings, because they do follow through and they do tend to like they Making you To do certain things on your action line, right? So, yeah, you want to pay attention to them, but also, you just want to identify period, like what needs to happen on your action line, right. So because, for example, I mean you could talk about maybe creating a funnel and I'll use myself, because I actually just created a new funnel and Like just recently, along with the launch of this podcast, and it was a quiz funnel, and I hadn't created a quiz funnel before. 

I've done all sorts of funnels over the years, like you know, and and hosted all sorts of things online from good old the old days. We did tally summits, you know. So you know online summits and webinars and evergreen webinars, and you know Upsells, downsells, low ticket to high ticket. You know sales funnels, coaching consult funnels and blah, blah, blah, blah, blah. This goes on right. But I hadn't done a quiz funnel and I I thought of Potentially doing a quiz funnel a couple of years ago, maybe even longer, I can't recall, but I know at least in the couple of last couple of years it became more and more in my radar and then, a year ago, it was like strongly in my radar because I was like, oh, they bring in so many leads, right, they're a really, really good lead generator. 

And when it comes to a coaching business, you know there's put like there's primarily five areas that I look at with my clients, right, well, well, my focus tends to be on the four areas, and then there is a fifth area that clients need to pay attention to. I might pay attention to and help my clients if they're working with me privately or in like an inner circle or something like that on the fifth area. But you know it's, it's leads, sales, you know customer and client care and then scaling. So we're talking about leveraging and automations there and in the back and admin and organization stuff. You know, well, I mean, okay, I don't ever help my clients with the admin stuff, but the organization stuff actually on like a very detailed level, you know, we could be talking about standard operating procedures and stuff like that. You know team building. All of those things can happen with clients. So I work with privately or in my inner circle, but those like five areas Each of those five areas, we can be avoiding stuff and the impacts are huge, right, and so, as I was saying, I I recently built a quiz funnel and when I decided I was going to build a quiz funnel, I started, I started look at my options out there and I Became a little bit overwhelmed by my choices and I was trying to keep in mind that, ultimately, once I've got my quiz funnel up and operating and working well, that I would probably want to share my quiz funnel with my like kind of Higher level clients right to make it easier for them, because that's part of why my clients pay me Such great money is because I'm helping them to save them time and you know, time is the resource we.

We can't get back and frustration and all the things right, and I'm not even kidding, it was so frustrating building this quiz funnel. Actually, in the end it was pretty simple. Once I figured it out I was like, oh, I see, I see, I see I could have done this and you know, I had a look at the advice of so many people and, you know, tried a bunch of different things. Ultimately, I found my own way. I didn't like, say, go through a quiz funnel program or something like that. I found my own way to make it simple and really give me the data that I would want about my leads so that I could segment them properly, you know, and make sure that I can see, kind of where they are on their journey and also give them the really helpful resources that I think would be really helpful for them at the particular stage of their business. And if you don't, if you want to go check out the quiz funnel, actually you can go to confidentcoachacademy.com forward slash quiz and check it out and you'll see it there. Or even if you just go to the home page, you'll see it up there and in answer, it's actually a personalized roadmap, so it will help you to see what you need to focus on with whatever particular area of your business you're in. 

Anyway, so this was the quiz funnel I was creating and, like I said, it was really difficult for me and there were times, like where I literally just avoided doing the work on the quiz. Okay, I would dive in and I'd focus, focus, focus. And then I was like, oh, I can't stand this and I would like not do any work on it for weeks. Right, and I would admit it wasn't something which was on my urgent list, it was not something that even was my top priority list at the time, but it was still important, and so it was interesting for me, especially now in hindsight, to have a look at, you know, some of the ways that I avoided doing the work, and then also interesting for me to see, at this new level, like what were the things that helped me to break out of the avoidance of doing the things that needed to be done? And I will tell you, I celebrated when I realized I had got it done. 

I was so thrilled and at one stage I am and you can think of this for yourself, right? You can think of, like, what have you been doing and it's been really hard for you to do? And you know, depending how long you've been working online, you know different things can be easy and different things can be hard. But I'm sure there's something that for your next level of business, like you've decided you're going to do, and maybe it's just been a challenge for you. And sometimes, you know, and if it's not, if it's been like pretty, pretty straightforward and fantastic and it went well, then kudos to you, that's awesome, because that also happens sometimes, right, but anyway, in this particular case, like I said, I've been avoiding. 

So I want to talk about, like why? Why do we avoid things sometimes? You know, because our work is important and I believe everyone's work is important, doesn't matter what they do Ethically, anyway, all ethical jobs are, you know, are important, and so I want to talk about why do we go through this thing of avoiding things which are actually super helpful for us and really move us forward in our lives? Like, you know, if you're going to create all this extra income and you're going to help all these people and you know, maybe you're a marriage coach and you help people save marriages, maybe you're a health coach and you help people save their lives or or their quality of living Right, you help them to give their quality of living back. There's just like so many different types of coaches out there, but I believe all of your work is really really important and super transforming for your clients' lives, right? 

So if you imagine, like, and you ask yourself, like, why am I avoiding doing this when this is life changing for me and life changing for my clients? What the heck Like, what is up with this behavior, guys? And so one of the things that I well, there's two things actually that we can generally break avoidance down into, right. So there is the anxiety aspect of avoidance and the apathy side of avoidance and I don't know my name is Doc has something to say about that as well, but let's just tune into my voice. So the anxiety side of things you know, if you want to think about.

You know the anxiety that we might get when we're avoiding something, or the anxiety we have and then we start avoiding something. Often, particularly if you're someone like me, you don't even necessarily associate with feeling anxious, because we have really great coping mechanisms. We tend to be really positive and optimistic and it's really easy, at first at least, to kind of miss this little blind spot that you're feeling anxious about something. And all I mean when I say anxious about something is you know you're thinking ahead about something and on either a conscious level or a subconscious level and, like I said, if you're someone like me, often it's on a subconscious level You're, you're kind of thinking and worrying about something ahead of time and you've got really fearful thoughts about what might happen

So, for example, if I'm to talk about my quiz funnel, it could be the fear of like putting in all this effort and all these hours into creating this quiz funnel and testing it and make sure it works well and that it's going to make sense for future clients for when I share it with them and blah, blah, blah, all that stuff Say I put in the hours to doing that and figuring it out and making it as simple as possible but still really, really powerful. And then like what if it flops? Like what if? What if, like, I share it and and it's like it converts low or there's like other problems with the quiz, and you know those?

Those were some of the things that, on some level, were probably impacting the way that I was thinking, you know, and for me, the way that I really love working and I think it's really helpful, for if you've got like a small team, you want to grow your team, or even if it's just you and you want to be able to be prepared for future team members, for that time when you want to leverage more or scale more, and that can be different for different people, obviously, depending on the time that you have available to work. You know the aspects of your business that you enjoy and on and on and on, right, so, but for me, the thing that I love to do is I like to see the process first, particularly in the things that are repeatable and they are really important, needle moving activities in my business. So like I mean, there are some things I won't ever do again, I'll just like hire someone out to do them. So, like I'm just trying to. I don't even know the names of these particular tasks. I have to go back and Google them, but I know in my head what they are. They're like a little setup things and, anyway, some things I won't do right, but there are some things are like with a quiz funnel. I need to be able to, in the future, be able to explain the components of it to my future clients. So I want to understand it and get my hands in and get dirty with it the first time at least. It may be even continue to, because I was like, oh that now that I understand these parts, now I can understand. Some people recommend this, but I actually think this way is much faster, much better, much more effective. I think it's really important to be able to know how to do things the first time yourself. 

I've actually had clients who have wanted to bring on other team members, but then the team members get frustrated because the you know their boss, my client, can't explain the process to them properly, right, and because you can bring on people who are, like, uberskilled in a particular area, but it doesn't mean that they're Uberskilled in applying it to your business, because each business has like a specific way of doing things that's going to work best for them and you know the way they market their clients and stuff. And so a lot of the time, if you don't have really clear standard operating procedures or a particular way of doing something and you can't explain it, you don't know how it works then and when it comes time to leverage and scale or automate more, like it's, I'll give the work to someone else to do, like maybe a virtual assistant or, you know, an OBM or whatever like it's. You can't do it. And so with this particular thing, with the quiz I really want, I thought it was really important that I get in and do it myself. And so one of the things that I could have had a fair about was like getting in and putting in this time and effort to do this and then this not working. But here's the thing or it not being effective or me deciding I didn't want to go ahead with it. You know, because there's like a ton of funnels I can get in and do really quickly, but this one was taking me longer than any other funnel that I've done in a long, long time. So now I can tell you if I was to create a quiz funnel, I could like smash it out, what, what took me? 

Here's the cool thing, though right, eventually I stopped avoiding it and I got in and I did it and I rewarded myself for, like you know, putting my big girl on design and like, getting in and doing the work, and now I could create one. I would say, like you know, if my clients had the right assets and things in place, I could smash it out, and less than an hour you know what I mean. I was like, oh, this is so easy, and you know, I would just kind of replicate my campaign Mike was funnel campaign give it to my clients if they use the same software that I did, and voila, and they just have to plug in the things, and I'd explain to them why you want to do it this way and what it's going to save and what it's going to help them to do, and that's really thrilling and exciting. But I couldn't. I couldn't do that in the future if I didn't stop avoiding this, and so I think it would be so powerful for you and I just keep sharing this example and again, I want you to apply it to whatever you might be avoiding or what you are afraid you might avoid in the future, because there's always things that we can be doing in our business. 

You know, I think there's the platforms change. You know there's a new platform that come out recently threads, hello, I mean, and I'm you know, and some of us are still like, oh, should I paste on TikTok? Or you know, and some of us like, no, I'm just staying on Facebook. I'm just staying on Facebook, you know whatever. But, like, there's always new things coming and going, and even if you stay on the one or two platforms, there's, like you know, things that you can do today that might be more effective in lead generation, and the strategy is still the same. You need to like, have good, be good at copywriting and really be good at showing your clients how well you understand them and how much you can help them to get the result that they want faster and that needs to be conveyed through you know your copywriting. I think video I think you know everyone needs to do some type of video in this day and age as well.

But regardless of how you put your stuff out there and where you put your stuff out, we all have things which we could be avoiding doing, and so I want you to think about it this way, like, do you have some kind of anxiety or does it? Maybe again, that word doesn't resonate with you you might say is this something make you a little bit nervous, something make you think, oh, like, feel a bit doubtful, right, and the thing with anxiety is, yeah, it can be such a tricky, tricky bugger Again, if you're not looking at what you're not taking action on right. So you can get into the thinking side of it, you can get into the feeling side of it, all you want, but if you're not acknowledging what's happening on the action line, you will continue to avoid what you must get done. Okay, and whether this is in the lead generation side of your business, the sales side of your business, the customer and client community care.

I know, a lot of the time, some of the issues that come up with my clients when they're in that middle space of yo-yoing, like maybe they're over the 50K hump and they're like somewhere between 50K to 100K, but or usually it's kind of between like 50, 70, 80. And they're like they're having like client payment issues. Maybe a client's ghosted them and they've been like and it was a big payment, and or maybe a client's asking for refunds because they weren't clear on their refund policy and blah, blah, blah, right, so there. Or maybe a client's kind of overstepping some boundaries and asking for more help than what actually is appropriate, and so there can be all sorts of issues come up in that area and you know you can avoid it because it's like I mean, I had one client. She was sued, actually by a previous client and she had an agency and that freaked her out and it made her like her thoughts about it, her anxiety about it. You know she dealt with that. She dealt with that issue which you know she wasn't at fault, it wasn't issue with her client, but it still freaked her out enough that she pulled back because of the anxiety of like, what if this happens again? And that was in the fit in the kind of area of client and customer care, right. 

Or it could be issues with scaling, like you know, the leveraging and the automated inside of your business, or the backend admin and organization, like taxes and all of those kinds of things can be something that people avoid because of our anxious feelings about it, and so it is good to do the thought work right Down what like you know what am I avoiding? What do I feel anxious about? What do I have concerns about? So that's one side of it, and actually I was about to say way back that clients who are in that kind of earlier stage of their business often the things that they struggle with is even just like beginning to stand out online, is just beginning to like get on social media, for instance, consistently, and they can feel like anxious about what other people might be thinking about them as they start standing out online, and for good reason, because some people might think that you know who are you to do that. You know people do say that there are nasty people and there are bored people and there are people who like to waste other people's time. There are people who have it, who are so busy not dealing with their own stuff that they'll project out onto other people, including people who are standing out online running their businesses.

And so you know it's good reason, for good reason, that we can have concerns about that, but ultimately, you know we've got to decide. You know what, like, regardless of what anyone else says, thinks or does, like, this is what I'm choosing to think and do and move forward with in my life, because this is what's important to me, you know, and so often that's something. But whatever yours is, yeah, it's worth you getting and doing the list of the thoughts and the feelings around it, but make sure that you're actually including on the list some things that you need to do or not do in that action line as well. Like, be very, very clear on that, right, because part of the thing with anxiety and apathy, actually, if you really have a look at it, there are a bunch of names for it. So we could call it procrastination, you could call it perfectionism, you could call it distraction. 

For me, I would say, when it came to money at least, it wasn't something like avoiding issues, was not something that I consciously grew up with. I was very good with money and often our blocks actually, you know, you think they manifest, like they manifest mostly in the ages zero to seven, but for me, the whole thing of the block of avoidance wasn't something that I really had a problem with. It was something that happened I noticed after I got married and my money story. I allowed my money story to get enmeshed with my husbands and I'm not blaming him, it's something I take responsibility for, right. But I became an avoider after getting married and especially then after becoming an entrepreneur, and so I would avoid making my own marketing funnels or I'd avoid promoting them, or for years I avoided Facebook ads and then I avoided tracking what worked and what didn't, and people would talk about tracking.

I've got like this huge list of things that we tend to avoid when it comes to our business. But again, I want to bring you back to this. You can notice it all you want. You can notice the blog, you can do work on the thought line and the feeling line and that is so essential because you get into the feeling of things and man, that works powerful. You guys probably hopefully you've listened to. You know my two episodes on manifesting, like it is, some powerful stuff happens in there and there are things you still got to do and people like you, bakushla. 

The whole problem is that the block is avoidant, so it doesn't make sense to tell me to do something when that's. The problem is that I'm not doing something and I'm like, yeah, and the antidote to not doing something is to actually do something and people. That makes people so frustrated. But I'll keep coming back at it again and again. And the issue often is we see this whole huge list of things that have got to be done and we feel like we've got to do all of these things or nothing. 

But what I would recommend is just having a look at something that's on your priority list in whatever area of your business you're focusing on and probably, if you're listening to my podcast, probably it's going to be in the Leads and Sales area of your business. Firstly, particularly if you haven't hit the six figure milestone, it's probably going to be in those and even, obviously, once you do, because we always need, we always want Leads and Sales, always want Leads and Sales or potential clients in sales, qualified, pre-qualified potential clients and sales. And so, whatever area of your business you're looking at, identify, hey, what is the thing that I'm working on? And again I'll bring it back to the SES principle. So I talk about the SES principle being, for every big goal that you have, for everything this big thing you haven't done before, there's going to be SES, so a strategy and energy and a structure that's going to work for you and going to work for the goal that you have, the result that you want. And so often you've got to go and identify what's the extra strategy, figure out what it is you don't know, and if you don't know, then you need to ask, you need to keep asking until you know, like, what it is you've got to do, and then you can decide, like, this is the energy I'm going to embrace, this is who I see myself being as I do this thing, and this person definitely would have the result if they have this energy right. And then the structure of like how you do it. And so the structure is like you know you're going to make it work for the way you do things. So, for example, some days, some years, like getting up at like quarter to five and going out walking at five am and like having a very strict schedule has worked really well for me, and other years it's actually been the opposite, and most years it's like not working past like 2 pm and then just occasionally working in the evenings. And I have found at this stage like actually some of my best work I'm doing in the evenings, not with my clients, but you know, my thinking work, my creating work, is happening more in the evenings for me lately, which has been really interesting. So I've had some structural changes in my business.

But so when I have a look at my action line and they're doing it's like okay, we're going to block out some time on these days and these days so I can XYZ whatever thing it is that I'm doing in my business. You know, and for me, when I actually got over the hump of things that I was doing, hump of what I needed to figure out when I was working on my quiz funnel, it was like, you know, I really, you know I set aside one day here and this week, one day and another week, and then I noticed like, oh, I really really got into a solution finding when I scheduled some time in the evenings and I had to like close my office door. You know. You know I had to like get rid of minimize distractions for me and so I could just get in and do it and then make sure that I was following my own advice around, like, when you're in a like an intense creative period, make sure you're getting up, like every 45 to 50 minutes is the minimum and, you know, doing something to restore your brain, and I call it actually a sacred station. So when you're in that period of work where it's like intense and it's super important, you want to take care of your brain so you can keep creating at a high level, right, and so you'll get up and you'll go and you'll do something restorative. Then you'll come back.

But when you're in this kind of work period where things need to get done and they're important and nothing else is allowed to distract you, that's a sacred station. And so you've got to decide like what are all the things that could potentially distract me from getting in and focusing? And like what am I going to do to make sure that those aren't an issue for me? You know, and for some of you, it's like telling your husband or your partner like okay, you need to actually take the kids out of the house at this time because I'm doing this, or you know you're getting a babysitter, or you know, actually some of my clients have been adult carers and so they've needed to have, like a sibling come in and take their parents or look after their parents. Or maybe you need to go somewhere else and just leave your family alone and you go hire an Airbnb or a hotel room and get stuff done. 

But and for some of you like, maybe none of that's an issue and you're just like, well, I'm going to leave my phone in the bedroom while I work in my office and face there's no other tabs open apart from what I'm doing here. I've got my herbal tea, I've taken, like my bee pollen for my brain or whatever you know you want to take, and you just really get serious and now down. But you want to write it down like what is it that you're going to do? What is it that you've got to take action on off? And it doesn't. You don't want the whole gamut, you just want the next step, you know.

So if you're someone who's in that block of avoidance, you want to find out, like identify what is the action that needs to go on the action line and I don't give you. You got to stick sticky notes up all over the place, all over the house, you know, do whatever you got to do till you start taking action on that one thing. That is the very next step for you. And then just keep doing that same thing over and over and yeah, and then suddenly what you'll do is you'll find yourself with a completed quiz funnel. No, no, no, no, you don't need to struggle with that, my love, come and work with me. I'll just share with you mine and I'll tell you how to make it easy and we'll smash it out in an hour, anyway. 

So the block of avoidance if you've got it, make sure you are paying attention to action line. And if you, you know, really struggling with the feels in this, like, if you really feel like some overwhelm and some anxiety and some worry and I'm not talking about, you know, like having the mental health challenge of actually having anxiety, I'm talking about the feeling of anxiousness, right? So if these things come up for you, it's okay to actually feel your feelings as well. You know, remember, if you don't like, retrigger the feeling, if you just sit with it, in 90 seconds it's gonna burn out of your body. And so, as I say that, though, I'm reminding you, like, there are some times when, like, we all go through this to different levels, okay, and if you haven't, you know, been making massive strides on it yet, well, a good time to start us right now. So you know, I don't know what time of the day it is for you when you're listening to this, but, yeah, I totally would recommend identifying what is the action, what like that needs to take place for you to hit the result that you want, and just think of one action and, you know, take the next step in it. Like, get very specific on what the next step is, and let's not be attached about the outcome. You know you can face that when you're there. 

Right now, though, the work of avoidance is to do, the work is to take the action, and you know you can deal with the circumstances later on. Right now, your focus is to do the thing that needs to be done, and I can tell you that, as you do, it's so exciting to arrive on the other side Like I said, like when I completed my quiz, funnel, I was so stoked and to have figured out the way to simplify it with the software that I use in a way that others can do it. And there are things that you are going to discover are far easier than you thought they were and it's way easier actually just to do the thing than it is to worry about doing the thing. It consumes way more energy and time and you're losing so much more profit through just worrying about doing the thing than it is just to do the thing. I promise you, anyway, my love. That's it. That's it for today.

I hope that in some way me kind of gas bagging and talking about, about this block with you that something's come up for you and you're feeling like some clarity, because that's what we want. We want to have clarity, we want to move out of anxiety, we want to move out of apathy. I didn't actually even go into the apathy side of things today, but, yeah, you want to be able to really just get in. And what's the opposite of the block of avoidance? It's like taking action. It's like taking action on the things that actually are going to be the needle move, that actions in your business. All right, anyway, lots of love and sunshine and looking forward to the next episode where we're talking about another mindset block and when you get in and face them, big things are going to happen for you and your business. Anyway, love and sunshine, I'll catch you soon. Bye.